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Target Market in Recruitment

Let's talk about target markets! What does this mean? A target market in recruitment is the specific pool of candidates that we will pull from any specific role. The catch? For one role there can be multiple target markets? What does this mean? Companies need to find recruiters that will think outside the box and initiate cross searching tactics to find candidates with unique backgrounds and experiences that make them not only a fit for the

role but a star candidate.


Below are some effective ways to reach your target market:

  1. Define Your Target Market.

  2. Create Useful and Relevant Content

  3. Leverage Influencers

  4. Use Targeted Advertising

  5. Referral Marketing

  6. Reach Your Target Market on Social Media via Hashtags


We do these at ClickOnHR so let's talk today - and get you back on target!



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